With the International African American Museum (IAAM) in Charleston approaching its grand opening, Richland County’s Conservation Commission is working on plans to drive heritage tourism closer to home.
Set to open in January, the IAAM is expected to bring local, regional, national and international visitors to Charleston to learn about connections across the African diaspora, the spread of African-American culture and influence, and the movement for justice and equality.
The Conservation Commission will work with a vendor to develop a Heritage Tourism Marketing Plan for Richland County. Through a comprehensive campaign, this plan will seek to bolster the County’s ability to attract visitors interested in African-American history, extending heritage tourism experiences in the state.
“Some important parts of that history are here in our County,” said Glenice Pearson, chair of the commission’s Historic Committee. “A number of efforts have been mounted to interpret and recall that history, but there’s still a lot of history that can be told.”
The marketing plan will use input from historic site leaders, stakeholders, potential visitors and others to highlight a range of sites, natural resources and other County-based resources, allowing travelers to select from a menu of experiences during their stay.
Some of Richland County’s heritage tourism sites and activities include:
- the Museum of the Reconstruction Era at the Woodrow Wilson Family Home in Columbia
- the Modjeska Monteith Simkins House in Columbia
- the Reconstructed heritage tourism trail, which follows locations and people to tell the story of the Reconstruction era in Columbia
A searchable online resource created by the Conservation Commission, the Cultural Heritage Resource Inventory and Directory, contains more information on heritage tourism sites in the County. Available at historicrichlandcountysc.com, this site documents historic and cultural sites under themes such as Historic Tours & Attractions, National Historic Register Sites, and African American.
The commission is in the process of selecting a vendor through the County’s procurement office to develop the marketing plan. If County Council approves the plan, the project is expected to take nine to 12 months for development.
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