Benedict College issued the following announcement on July 12.
Over our 50 years in business, Chernoff Newman has had much success, but as we look forward we know we need to continually adapt to ensure we’re delivering the best campaigns and programs for our clients and for all consumers. One of the ways we get there is to expand and diversify both our agency’s and our industry’s talent and creativity.
And so the Agency Immersion Internship was born. We developed an entry-level, 8-week internship program that serves as a crash course introduction to our profession. Our goal with this pilot program is to broaden the pipeline for this next generation of agency professionals by exposing students who may not have had the same access to internships and agency opportunities as other students. Target applicants for the internship are students currently enrolled in an associate’s or bachelor’s degree program who are curious to learn more about the marketing, communications and advertising industry.
Along with one-on-one meetings with agency leadership to learn about different aspects of the industry, our interns spend the rest of their time completing hands-on work with each discipline within the agency: public relations/social media, creative/graphic design, interactive/web, paid media and account service.
The Agency Immersion Internship kicked off this summer with two students from Benedict College: Lucy Rios (below left) and Simone Bryant (below right). We talked with Lucy and Simone near the end of their time with us to get their perspective on the internship and the advertising industry as a whole.
Original source can be found here.
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